The operating system for your Amazon business.

OptimalCentral is an operating system for Amazon sellers: 23 tools covering listing optimization, PPC, profit analytics, competitor monitoring, and AI listing copy, under one subscription. Every plan includes the full diagnosis suite; Brand adds the tools that work on your live Amazon account.

For the ASIN-based tools, no: the listing, image and AI intent audits, the AEO and rank trackers, the product monitor, Reverse ASIN and Niche Radar run from an ASIN you enter. The report tools on your own account connect once instead of asking for files: the Ads Audit reads your Amazon Ads account, and the Profit Dashboard, Returns & Restock and the Inventory Planner pull your financial transactions and FBA reports through the Amazon Selling Partner API, with nothing to export. The Search Query Audit is the one tool that still reads a report you export from Seller Central. Once you authorize the seller connection it can also read listing and catalog content, pricing and fee data, order and sales history, financial settlement reports, Brand Analytics search-query performance, and the marketplaces your account sells in. Every connection is yours to grant, the only changes we ever make to your account are a listing fix you approve field by field and a price you approve one at a time in the Repricer, and you can revoke it at any time.

Alexa for Shopping is Amazon's generative AI shopping assistant. It answers shopper questions, compares products, and surfaces recommendations directly in the Amazon app, using listing content, reviews, Q&A, and product data as its source material.

Traditional Amazon SEO is built around keyword matching. Alexa for Shopping reads listings the way an LLM does: it values clarity, completeness, and how well your content answers the questions shoppers actually ask. OptimalCentral audits for both, with a heavy weight on the AI signal layer.

Sign up and get full access immediately; no credit card needed. The plan you pick just sets your post-trial pricing; trial features and limits are the same on every tier, and you can change plans anytime. You can cancel any time before day 14 and you won't be charged. After day 14, pick a plan to continue; you're only charged once you subscribe.

Your plan's ASIN count is the number of distinct products you can audit and track per billing period. Re-running an audit on the same ASIN doesn't use a new slot. If you need more ASINs mid-period, you can upgrade at any time from your dashboard and we prorate the difference.

The AEO (Alexa Experience Optimization) Tracker monitors your listed ASINs' Alexa visibility on a weekly scan cycle. You'll see trending scores, alerts when visibility changes significantly, and the top shopper queries your products rank for, all in one dashboard.

The Ads Audit analyzes the last 30 days of your Sponsored Products account straight from your connected Amazon Ads account, with Sponsored Brands and Sponsored Display campaigns in their own section. It flags wasted spend, high-ACOS bids, and negative-keyword candidates, and lays out every proposed fix for your approval: apply the ones you agree with, or download them as a change file.

The Search Query Audit analyzes the Search Query Performance report you export from Brand Analytics (requires Brand Registry); no account connection required. For every search query it compares your share of impressions, clicks, cart adds, and purchases, then flags where the funnel leaks: seen but not clicked, clicked but not bought, cart abandonment, proven winner queries worth doubling down on, rank opportunities, and price gaps. Your file is analyzed and discarded; we never store your raw report.

Connect your Amazon seller account and the Profit Dashboard pulls your financial transactions for the window you pick, up to 365 days, into a full P&L: revenue, refunds, every Amazon fee, ad spend with TACOS, reimbursements, and net proceeds, account-level and per SKU. Enter each SKU's product cost once and it's saved for every future report, turning proceeds into true net profit.

Six newer tools round out the suite. Niche Radar sizes up a niche before you enter it: a data-driven entry-difficulty score plus an AI simulation of which shopper intents have no clear winner yet. Returns & Restock pulls your FBA returns, sales and inventory from your connected seller account to explain why units come back and what to reorder and when. The Inventory Planner turns one FBA inventory report into reorder quantities, overstock calls, and storage-fee risk. The Listing Image Audit has AI review your actual listing images and returns designer-ready fixes. The AI Intent Audit grades how explicitly your listing states intent signals for Amazon's AI search layers, with an AI Answer Share view built free from your AEO Tracker scans. Reverse ASIN shows the keywords any product ranks for: a competitor keyword mine. The Keyword Hub and Campaign Builder tie it together at no extra quota: one joins your organic, funnel, and ads data per keyword; the other turns keyword lists into ready-to-upload campaigns.

The Keyword Rank Tracker records your ASIN's organic page-1 position for the exact keywords you choose, scanned when you add them and every Monday, sponsored placements excluded. The Product Monitor watches your own and competitor ASINs for price moves, BSR drops, Buy Box changes, rating drops, out-of-stock, and suppressed listings, with every change in one alert feed. Both work without any account connection, with concurrent quotas that scale with your plan.

Every plan includes the Listing Generator, which drafts retail-ready titles, bullets, descriptions, and A+ module copy benchmarked against competitor listings, complete with per-module image briefs you can hand to a designer or to Amazon's free creative tools. It has its own per-period quota that scales with your plan.